Ben And Jerrys Marketing Strategies Essays - Marketing,

Ben And Jerry's Marketing Strategies Ben and Jerry's marketing strategies Ben & Jerrys were experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavors of the new Smooth, No Chunks ice cream line. Ben & Jerrys selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the companys administrative infrastructure. Ben & Jerry's loss was not solely due to their employee orientated approach, but they appeared to have taken out a vast amount of capital lease in their aim to automate their production to keep up with the intense competition. As reflected in the balance sheet, Ben & Jerry's had reinvested huge amounts of property and equipment in 1994 increasing their long-term debts by almost 45% in 1993. Alternatives available to the consumer now, and in the foreseeable future Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other ice creams not in the super premium category. To an extent, these are real competitors. However for the market B&J caters for {the up market 25-40s with a high disposable income} their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, has a number of direct competitors to deal with. Dealing with other substitutes is not that simple. Expensive (or not) chocolate, cakes, croissants and other post meal consumables are realistic options for the consumer. Ferrara Rocha will assure you that their product is the perfect accompaniment to any meal. B&J need to be wary of this. How he/she makes the choice for ice cream (as opposed to chocolate etc.) and then super premium (as opposed to premium or ordinary) and then B&J (as opposed to Haagen Dazs etc.) is essential. [See section 3.21 Research] The possibility of a rival ceasing B&J's place as no.1 or no.2 in the marketplace? Despite after tax losses in 94 both B&J and Haagan had a 42% share in early 95. None at present seem to have the ability or financial backing to challenge this, albeit Edys has Nestle. The possibility of new entrants in the market place is confined by two major problems. The brand and distribution. Remembering that these are up market consumers where by cheap alternatives are not necessarily sought for then the key element is the brand. This brand and the associated image are something currently only Haagan and B&J have. This emotional tie related to B&J's and everything it possesses beyond what it is in itself (i.e. a good tasting ice cream) is something that will be difficult to emulate. It is a question of I wouldn't be seen dead eating another ice cream as opposed to this is cheaper and tastes just like B&J's so Ill buy this from now on. The other barrier concerns distribution. With ice cream the idea of selling products through the Internet, despite the dried ice, which may accompany it, is not likely to be an option ?V the consumers will not readily enthuse over the idea. B&J's is a fresh ice cream and by nature difficult to transport. Consequently distribution to stores around the USA and globally will be expensive and require partners such as Dreyer's that have an extensive transportation network. It must be noted that this is potentially a concern or risk for B&J's. Having a rival manufacturer distributing their ice cream is likely to cause conflict, and B&J should change this immediately or have an adequate contingency plan . With both the above barriers the key entrants may be the other ice cream manufacturers in the premium or ordinary

AP Biology Lab Report for Population Genetics Essay Example

AP Biology Lab Report for Population Genetics Essay Example AP Biology Lab Report for Population Genetics Paper AP Biology Lab Report for Population Genetics Paper The data was found using a program called Popsicle (Heron 2002), which picked genotypes Mandalay, and showed the results after particular conditions were entered. Students took these numbers and visually displayed them in charts. They configured the predicted amount of adults for each genotype by using the Hardy- Weinberg mathematical equation pa + PC + q to figure out the expected adults for the genotypes AAA, AAA, and AAA. The students also produced graphs showing allelic frequencies and genotype frequencies. They concluded that their original hypotheses were indeed correct. Therefore, there was support that the Hardy- Weinberg Theory and the 5 cases for evolution were indeed accurate in their own particular cases (1 70 words). Introduction In this report, students conduct a laboratory procedure that exemplifies certain occurrences of genetics among populations. In other words, the students predict and observe the results in a population from generation-to-generation due to certain specific conditions, also known as a study called microinstruction (Pearson Education, Inc. 2002). In some cases, evidence supports evolution. Evolution is defined as the changes that have transformed life on Earth from its earliest beginnings to the diversity that characterizes it today (Pearson Education, Inc. 2002). There are five known cases for evolution, known as selection, migration, on-random mating, genetic drift, and mutations. Selection is best described by the alteration of survival rates. For example, if a specific genotype (egg. AAA, or homozygous dominant) is lethal, there will be no (0) adults in the population. Or perhaps there are limiting factors that limit a particular genotype to 50%, that case too is also selection. Migration is also known as gene flow. When members of a population migrate or move away from their habitat, various genes enter different communities and other populations. Migration rates are originally 100% if there is no net movement. Non-random mating means that mates are selected individually, and that perhaps two organisms mate so that their offspring will have beneficial features, also changing the species possible features. Genetic drift occurs in small populations, and it is the change of the populations gene pool due to chance (Pearson Education, Inc. 2002). Due to small numbers in the population, results are inconsistent and therefore change is frequent. Lastly, mutations are a case for evolution in that the rare changes in DNA cause genetic diversity (Pearson Education, Inc. 2002). One of the reoccurring themes in the laboratory procedure is the Hardy- Weinberg Equilibrium Theory. Under this theory by these two popular scientists, they stated that gene pool frequencies are inherently stable, but that evolution should be expected in all populations all the time; they resolved this apparent paradox by analyzing the probable net effects of evolutionary mechanisms (ONeil 2002). The particular conditions that had to exist for this to apply were that the population had no mutation, had no natural selection, was a large population, had only random mating, and had no migration. For the cases to follow later in the lab, Cases 1 and 2 exemplify Hardy-Weinberg conditions. All of he others either have selection or not enough members in the population, which will be the most-closely observed conditions. In this lab, there are also mathematical aspects. Population genetics is known as the branch of biology that provides the mathematical structure for the study of the process of microinstruction (Wisped 2004). An equation exists under the Hardy-Weinberg Equilibrium Theory. The equation (pa + PC + q) helps to determine the predicted amount of adults of a particular genotype under particular conditions. In the equation, p represents the dominant allele, noted by a capital letter, A for instance. Also, q in the equation represents the recessive allele, noted by a lowercase letter. And, as suspected, PC represents heterozygous. The equation was derived from when two alleles come to produce a genotype from p and q (VA 1996). Since the allele frequencies must add up to 1, q must equal 1 p and p must equal 1 q. Therefore an individual is represented by p + q, and the offspring could be found by (p + q)2, which comes out to pa + PC + q (VA 1996). Essentially, the allele frequencies could be multiplied by 100% to find the chance that that particular allele will show up in he next generation, given that the conditions are of Hardy-Weinberg. The students next hypothesized what would happen in the 6 cases that follows. They concluded that Case 1 was the control group and that there would only be small fluctuations in the allele frequencies. This is supported best by the fact that the conditions are under those described by Hardy and Weinberg. In Case 2, the students also hypothesized that there would be a small fluctuation in the allele frequencies, however they were different numbers due to the initial allele A frequency change. In Case 3, with the addition of selection, the students hypothesized that there would be no (O) adults with genotype AAA, and that therefore, the allele frequencies would have greater fluctuations. In Case 4, the students hypothesized that due to the selection rates, there would ultimately be a heterozygous advantage.

Iraqi arrest perpetrators of saydet al najat church Assignment

Iraqi arrest perpetrators of saydet al najat church - Assignment Example The church building is easy to track as it is one of the two in the Muslim neighborhood located in Baghdad, Iraq. in the At the church grounds, everything appeared normal. The church compound was silent; an individual could hear a pin drop. We proceeded to get a seat in the church as the Sunday proceeding had got underway and the preacher was giving the sermon. Approximately ten minutes into the sermon, a commotion got heard from outside the church. A car screeched into the compound, and there was hesitation by the preacher in his speech. The sound of boots hitting the ground outside the got heard from within the church building. Everyone in the building got visibly terrified from the facial expressions. Shouting from outside the church could now get heard too. The shouting together with the sounds of the boots neared the church building entrance (Pope, 2002). The preacher had by now stopped preaching. He asked the ushers to head outside and check on what was taking place. No sooner had the first usher got to the entrance, that gun sounds got heard. Everyone in the church started running helter skelter looking for a hiding place and heading out of the building via other church exits. Everything was happening so fast while time appeared to halt. My husband had meanwhile taken the child and lay under a church bench. I quickly followed suit! The shooting got rampant as cries got louder. Bullets were flying all over the building as evidenced by a shell that fell just besides me under the seat. My husband held our daughter’s mouth to prevent her from wailing. As the gunmen ceased to fire, they quickly ran out of the building shouting to each other in jubilant mood. Ten minutes passed, and not a soul moved about in the church. Police sirens got heard from outside the compound. Within seconds, police got in the building asking those still hiding to come out. There was hesitation at first, but slowly people crept out of their hiding places. The devastation was c lear, dead bodies got left scattered in the church. Bullet shells lay all over the building (Pope, 2002). Blood marks were everywhere. The police led the survivors into waiting police cars as they continued with their investigation. News crews had gathered outside as survivors got received by counselors. My family and I got taken for a check up in a nearby ambulance. This experience could get described as twenty minutes in hell. Fast forward a month later and hundreds of Iraqi Muslims and Christians in Baghdad's Karrada neighborhood take to the streets in celebration. This followed the announcement that the perpetrators of the attacks on the Sayedat al-Najat Church got arrested. Residents of the neighborhood that saw the October 31st attacks launched fireworks and played patriotic songs in cafes, shops and residences. Al-Qaeda leader arrested The Iraqi Ministry of Interior announced the arrest of the terrorist cell that gets believed to be responsible for the attack that targeted th e church in central Baghdad late last month. Scores of people got killed and wounded. Security forces made the arrests during a raid on November 24th at dawn targeting a residential building in the al-Dawoodi neighborhood in central Baghdad. The building got used by the suspects as headquarters, Maj. Gen. Ragheef, director of internal affairs, Ministry of Interior, said in a press conference held Saturday evening in Baghdad (Pope, 2002). Ragheef said the group consisted of 12 suspected terrorists,

Interactions And Dynamics Within the Communication On a TV Program Term Paper

Interactions And Dynamics Within the Communication On a TV Program - Term Paper Example The main type of non-verbal and verbal dynamics that come into play in the television series will be explained. Goals One of the most important goals of this paper is to analyze the television series Survivor and explain the interactions and dynamics within the series. The paper seeks to observe small groups of people who work together and are involved in communication so as to achieve the objectives of what they are working on. In the episode of Survivor series watched, it was clear that the characters needed to communicate so as to achieve the goals that had been set out for them. Survivor is a television program produced in many countries across the world. The show depicts contestants who are isolated in the jungle or wilderness as they compete for prizes such as cash. In the show, the contestants are constantly observed so as to determine the contestants who are able to overcome the challenges and follow the instructions that they are give. The contestants are eliminated one by o ne when they fail on performing crucial tasks such as effective communication. One of the major qualities that are tested in the contestants of the show is the ability to communicate. The contestants are usually put together in groups or teams and required to deal with their tasks or challenges as a team. They are supposed to work together to achieve common goals. Communication is thus very important among the members of these teams if they are to win the challenge (Burnett& Martin, 2000). This paper will observe the interactions and dynamics within the communications taking place in the television series. The paper is aimed at clearly describing the verbal and non-verbal dynamics that come into play in the television series. The paper also aims at looking at the behaviors of... This paper approves that the Survivor TV program employs huge communication dynamics in ensuring that the entire series irrespective of the country set, turns out to be what it should be. This means that a lot of communication dynamics are employed in the production and ultimate creation of the program. The communication has to be as interactive as it ought to be so that viewers can get an active chance to view and enjoy the series and its episodes. Communication plays a great role in the program. All the participants are expected to take time to understand instructions at both individual and team level. Once they have, they have an active chance of mapping those instructions into a winning strategy. This strategy is as a result of both the verbal and non verbal communication that is displayed by participants. At each and every stage, human conflicts arise as a result of the very many issues that make up human beings. This article makes a conclusion that the teams that have come up with a communication strategy that encompasses all that they stand for are successful in their tasks. Communication takes a distinct path from listening to instructions, to understanding what they mean. This then moves to asking questions and query clarification at each and every point in the event that something was not clear. It is important to understand that communication dynamics are best seen in the results after communication has occurred. This means that participants irrespective of what they felt when being addressed understood what was expected of them and what they were required to do.

Movenments Essay Example | Topics and Well Written Essays - 750 words

Movenments - Essay Example Advocacy groups need the much needed support from international organizations, the media and nongovernmental organizations (NGOs). They also require sentimental support from the broader global community (Gunter, p.125). The problems faced by Kurds are in the global domain though more can still be done to increase international pressure for their recognition by the host countries. Turkey, as a country with a sizeable number of the Kurdish community has made policies restricting Kurds’ cultural and political identity (Gunter, p.91). A number of advocacy groups are championing the reintegration of Kurds into the average Middle East life; enjoying the right to use their language for education and expressive purposes. In a nutshell, they are fighting for a level playing field. This article examines the broader aspect of support for advocacy groups taking Kurds as a case. It recommends ways in which these people can increase international awareness through various channels thus gain ing support for their clamor for political and civil rights. In order to create dialogue among policy makers, this article proposes ways in which these advocacy groups can be more effective by use of new media and other consultative approaches. Background Demand for autonomy is based on the fact that Kurds have different cultural and spiritual inclinations from Turks, Iraqis and Iranians. Since politics in the Middle East is a game of ethnic numbers, they have been used as political pawns to add numbers for others’ interests... Kurds are more inclined towards an open society devoid of strict control over freedom of expression. The democratic space and freedom of the press is expanding in Turkey however, broadcast content in languages other than Turkish is restricted. Hope lies in the social media which has gained popularity in the Middle East as a community mobilization instrument and has been found to play a big role in places with tight media control like Turkey. This is because the authorities have little capacity to control content and influence public opinion. The Algerian and Egyptian revolutions were christened Facebook and Twitter revolutions because of the part played by these sites to mobilize the community towards a common cause. It does this because of the networking it provides linking websites to conventional media like televisions and newspapers; it also gives real-time news through mobile devices hence a wide reach. These Kurdish protestors need to custom their appeals to match the interests of the international audiences so they justify their cause (Reynolds, p.71). Their message should be consistent and speak in one voice; their demands must be found consistent with global morality. The three main issues that the Kurdish protestors are advocating for are: Religious freedom: This means having the legal capability to make specific legislations that are in consonance with their cultural and spiritual identity. Use of the Kurdish lingua in daily interactions; this is because the government restricts its use in public domain. Those elected to state offices are supposed to grasp of the Turkish language. Elected mayor for Diyarbakir, Abdullah Demirbas was relieved off his duties in 2008 as

Learning organisation as a realistic model

Learning organisation as a realistic model The learning and functioning in workplace carries a foremost responsibility to establish a constant learning for the organization. Learning organisation is one of the most significant forms of organisation used in present to shape the future for the success (Belasen 2000). In this type of organisation, learning is a base which assists in the development of most effective career plans and individual skills towards the path selected. In present, most of the organisations are trying to convert themselves in a learning organisation so that it can attain significant benefits related to learning organisation (Coffield 1998). Here, in this report the concept of learning organisation is discussed so that it can be identified that is the learning organization a useful or realistic model at the workplace. It is done in reference to a learning organisation that is IBM. Learning Organisation Learning Organization refers to an organisation in which employees at all levels, separately and conjointly, are incessantly growing their capability to bring forth results they truly care about (Nagwekar n.d.). It is not just the most appealing or existing management trend but it can also furnish organisations with work environment that open and flexible to innovative ideas. It also involves the concepts that provide solutions to continuous work-related troubles that are available among all its employees (Svensson, Randle Bennich 2009). It assists individuals with an ability to strengthen their knowledge base, which gives them with an ability to think significantly and ingeniously. Additionally, it also facilitates workplace individuals with an ability to communicate thoughts and conceptions, and the talent to collaborate with other individuals throughout the procedure of interrogation and action (Belasen 2000). A learning organisation try to create its own future by assuming that learning is a continuous and inventive procedure for its people (Rainbird, Fuller Munro 2004). The learning workplace directs individuals towards a development, adaptation and transformation of themselves in reaction to needs of organisation and as well as customers. It allows employees to work freely so that they can learn and express their ideas and problems and in turn can contribute towards the development of an improved work place (Nagwekar n.d.). This environment also assists individuals in shifting from the conventional authoritarian workplace philosophy to one in which the organisational hierarchy is broken down, and human potency is acclaimed (Coffield 1998). This type of working environment foster a culture in which individuals believe in creating results that they actually want and where they can learn that how they all can learn together for the advancement of all inclusive organisation. This type of organisation furnishes people with reaction to the competencies that is essential for every individual to attain success in its own field (Gould Baldwin 2004). The learning can be increased with the help of different learning approaches like training, rotational experiences, coaching, work-related education, electronic-system learning, and with the help of several other learning-oriented interventions (Lassey 1998). Today most of the organisations are trying to attain benefits of learning organisation as they feel that it is a realistic model but it is not the situation as it is much useful rather realistic (Nagwekar n.d.). An organisation become learning organisation with its own efforts and practices that if not undertaken accurately will not direct towards the creation of a learning organisation. In this type of organisation it is essential to make use of appropriate training programs that may vary according to the needs of specific organisation and its individuals (Belasen 2000). All aspects related to becoming a learning organisation need to be undertaken carefully as otherwise it would not be possible for a firm to use it for its own benefit. If it used effectively can assist a firm with several advantages and abilities to deal with existing challenges related to business, management of internal environment, employees commitment towards learning and working in the direction of organisational goals (Pun Balkissoon 2011). Throughout studies and evaluations, it is identified that there are some disciplines which must be mastered by an organisation if it wants to introduce a useful learning organisation that are as follows: Systems Thinking For becoming a learning organisation, it is essential that the firm develops and ability to envision the big picture and to make out patterns rather than conceptualizing change as obscure events (Belasen 2000). Additionally, there is also a need to think by interconnecting to the whole so that it can become easy to identify that how it operates and what actions can create troubles. Personal Mastery It commences by becoming devoted to lifetime learning and it is the key element of a learning organization (Nagwekar n.d.). Building Shared Visions For creating a learning organisation organisations need to develop a genuine or shared vision that evokes commitment in good and as well as in bad situations and has the potential to unite an organization. Mental Models Managing mental models is also vital as they can obstruct new and prevailing penetrations and organizational practices from being carried out. Until or unless there is no realization and a concentration to openness it is not possible to implement real change. Team Learning It is also critical as almost all modern organisations in present are operating on the basis of team work. It means that if a firms team members do not come together and learn it cannot become a learning organisation (Nagwekar n.d.). The concept of learning organisation is quite useful as it does not only allow firms senior managers to do all thinking but it also appropriates all individuals at all levels to think in regard to the entire organisation. It facilitates all employees to make use of their inner potential with a hope that they can also build something distinctive or unique for their firm. Benefits of Learning Organisation How learning organisation is useful at the work place can be understood with the help of discussion of its benefits to a firm. The benefits of learning organisation started appearing with the realization of its importance. It is helpful for dealing with different types of challenges that are as follows: Rapid Change: In present competitive environment change is occurring rapidly in all workplaces that in turn forces agencies to quickly adapt work procedures. Development of a learning organisation furnishes organisations with an opportunity to learn through adapting change and other pertinent issues (Belasen 2000). Eroding Knowledge Bases: The current attrition of Federal employees, awaited retirements decreases-in-force are inducing on-going damage to the organizational knowledge bases. This can be resolved with the help of a learning organisation that assist in furthering information exchange and tap expertise from all level employees (Murphy Willmott 2010). As well, it also makes use of technology to support and strengthen information exchange that in turn assists in resolving employees queries and issues. Shifting Focus: Focus of federal agencies is altering from a duty of ensuring compliance to serving customers effectively that also creates different challenges. The creation of a learning organisation will ensure a strategic alignment between customers needs preferences, individual learning, organisational aims, and resource distributions (Coffield 1998). Attainment of strategic alliance is very important as without this it is not possible for a firm to attain its aims and it can be done effectively with the help of development of a learning organisation. Limited Training Resources: The companies overall training budgets are decreasing day-by-day whereas employees also have less time to attend formal training sessions. This affects their growth and as well as company growth. With the help of a learning organisation at workplace, a company can make use of different alternative strategies that may easily incorporate learning into the workplace (Gould Baldwin 2004). These alternative methods are low in cost and are much more effective to furnish a company with all essential training needs of its employees. Evolving Roles of Supervisors: With the increasing diversity in organisations supervisors roles are evolving with an increasing responsibility. Now, supervisors are not only accountable for playing traditional human resource functions as they are also responsible for managing each and every aspect of business and its employees (Belasen 2000). With the development of learning organisation supervisors roles has become much more easy as in this they work as teachers and each employees is empowered to be accountable for their own learning. Management of all the above discussed challenges can be done effectively with the help of a learning organisation. The benefits of learning organisation evidenced that how it is useful in a workplace in regard to management of different aspects and as well as employees continuous learning (Wang Ahmed 2003). Learning Organisation as a Useful Model at Workplace Learning organisation is quite useful model at workplace as it allows a firm with several advantages related to attaining superior performance, improvement in quality, concentrating on customers, for attaining competitive advantage, to manage change, develop committed workforce, and for recognizing assured success and growth (Serra 2009). How a learning organisation work as a useful model at workplace can be understood with the discussion of IBM that makes significant use of learning for attaining above discussed advantages. At IBM, learning is a strategic facilitator of change. It works as an essential tool that helps it in affirming its new go-aheads, re-skills its manpower and appropriates it to handle key market changes and organizational alterations. Its use of learning helps it in developing a learning organisation that in turn works as a useful model at its workplace. IBMs commitment towards learning can be evidenced by its US$750 million annual spending for different learning initiatives (IBMs learning transformation story 2004). This annual spending of IBM is done with a belief that learning organisation enhances its productivity, endows employees and teams to innovate, empowers development of employee potential, and expands organizational knowledge to providers, co-operators and customers. In addition to developing a learning organisation, IBM has also adopted a repetitive procedure of learning transformation that helped it in attaining a leadership in learning. The continuous learning and leadership in organisational learning has enabled IBM to win and continuously grow in present competitive environment. The company success as a learning organisation can also be understood with its efforts towards enhancing learning. IBM operates with a belief of learning anywhere, anytime and on demand. Employees of IBM spend an approximate 17 million hours each year (around 55 hours per employee) in different formal training programs that may be conducted online or in a traditional classroom (IBMs learning transformation story 2004). Previously learning was given through traditional classrooms but now it is mostly conducted online (Belasen 2000). Another substantial belief that helped IBM is its link up of learning with employee retention. Its appropriate learning to its employees assist it in retaining its employees that is most significant issue in present competitive era (Furnham 2005). The continuous learning also assist the company in saving significant costs related to new employees training costs. Being a learning organisation, IBM respects the role that learning plays in attaining organisational effectiveness (IBMs learning transformation story 2004). All efforts of IBM towards becoming a learning organisation or using it as a useful model assist it with several advantages related to organisation, people, technology and knowledge that are as follows: Organization: By making use of leadership organisation as a useful model at its workplace, IBM has become able to attain organisational effectiveness. The company learning strategy facilitates it in attaining its vision. It has also helped the company in developing a leadership that is devoted to the significance of learning and believes in distinctly communicating learning that is essential for organisational success (Serra 2009). Development of appropriate leadership assists employees in identifying the needs, intends and chances for learning. Implying a learning organisation at workplace also helps IBM leaders in creating and maintaining a supportive learning culture for their team members that in turn motivates them towards working at their utmost potential. Continuous learning also helps IBM in making use of effective communication systems that alleviate the lateral information transfer and facts throughout all levels of organisation (Furnham 2005). The continuous learning arouses creativity and brings forth new penetrations and innovative practices at IBM. People: Being a learning organisation, IBM has become able to hire people who are significantly interested in their work and vigorously replicate on their experience. The intense learning had allowed its employees to make use of their understanding and take different initiatives to contribute towards knowledge management (Serra 2009). The different online and traditional learning programs have facilitated IBM with the development of employees as reflective practitioners. By working in a learning organisation all employees of IBM become able to grow their strengths and maximize their learning by getting involved into different learning programs. It also assists the company in creating an environment in which everyone work with cooperation and collaboration so that everyones learning towards working in a much more effective way can be enhanced (Chich-Jen 2011). Knowledge: Another substantial field in which it is beneficial to make use of learning is knowledge. For every learning organisation it is a critical asset as learning is the product of knowledge and its origin (Caldwell 2006). Development of a learning organisation enables an organisation to understand that how it can attain knowledge. Establishing learning organisation at workplace enables knowledge creation through individual to collective approach (Serra 2009). IBM being a learning organisation provides substantial opportunities for company knowledge to be developed and shared with others through social contact and approach to documentation. IBM employees are aware that how they can put specific knowledge in all essential systems for knowledge management (IBMs learning transformation story 2004). All these information and knowledge is not possible if a firm is not a learning organisation. Technology: Another substantial field supported by learning is a firms technology. When a firm, become learning organisation it become able to harness the significance of advanced information and communication technologies. Without having knowledge and empowerment in these technologies it is not possible for a firm to attain its objectives related to knowledge management and learning (Serra 2009). IBM as a learning organisation makes an effective use of information and communication technologies that in turn assist in strengthening its organizational identity, establishing and maintaining learning communities, keep everyone informed and aware of all essential corporate evolutions (Chich-Jen 2011). Additionally, continuous learning at workplace also helps IBM in creating unbelievable and associative linkups between people that in turn furnish access to their creative knowledge and thoughts. It also encourages innovation and originality by sharing and developing a practice of learning from others effective practices (Serra 2009). IBM being a learning organisation provides different opportunities to its employees to learn that how they can make an effective use of advanced information and communication technologies to enhance their knowledge and leaning (IBMs learning transformation story 2004). All the above discussed fields evidence that how IBM is able to use learning at its workplace by continuously investing in learning. The role of learning in IBM can be understood with its importance from last 90 years. From last 90 years, learning is playing a substantial role in driving IBM towards success (IBMs learning transformation story 2004). On the basis of its unified and lined up approach, IBM has furthered and are constantly maintaining effective learning programs for its employees, professional and administrator development. In the year 1915, after four years of IBM incorporation, it established a distinct IBM education department for training and developing all of its employees. Subsequently it was used formally on all its product lines so that employees can be instructed regularly and works effectively by increasing their learning towards their roles and company products and services (John 2002). Afterwards it offered a formal customer education following an IBM Management Development Program. For making employees more effective towards reacting customer requests and queries, the company started an IBM Customer Education Program that shows the company dedication to become a learning organisation (IBMs learning transformation story 2004). All these company management initiatives towards increasing employees learning significantly assist it in developing employees that are highly dedicated towards organisational goals and making innovations with the help of their creative thoughts and maximized sharing (OKeeffe 2002). The learning commenced in its beginning has now enabled company and its employees to operate by considering its future. IBMs focus on learning organisation was significantly useful for it as it assisted it in transforming itself from a hardware company to a recognized service-driven company. This change at company necessitated reorganization and re-skilling of its employees that became easy with the help of continuous learning (Aktharsha Anisa 2011). With learning, it became easy for IBM to align its employees in accordance to its new business models as its employees were dedicated and was ready to change their approach so that business opportunities available to company can be optimized. Throughout their past efforts, IBM has become able to develop dedicated employees and now it has been concentrating on the development of core-competencies and job-related abilities and skills. For improving its employees job-related competencies, the company learning programs target five strategic aspects that are sales, employee development, leadership and management, IT training and training to support business partnerships (IBMs learning transformation story 2004). For developing effective learning programs, the company also employed a learning governance model that helped IBM in setting its learning priorities. The company learning governance model is structured in a way that assures maximum effectiveness of IBMs learning investment. IBMs learning governance model is structured to ensure maximum effectiveness for our learning investment. For developing a learning organisation at workplace IBM governance complies with different aspects like every learning intervention should be integrated and implemented in regard to IBM strategy (Dierkes, Antal, Child Nonaka 2003). Additionally, its focus was on implementing a disciplined approach to enterprise wide learning so that more and more benefits related to organisation, people, technology and knowledge can be attained (IBMs learning transformation story 2004). All these company initiatives towards becoming a learning organisation significantly helped it in attaining all business related objectives. The company success is due to its integrated learning approach. The company management operates with a belief that individual learn in different patterns and on this belief IBM tried to use different educational approaches for increasing its employees learning. The integrated learning approach includes interactive, web-based, collaborative and face-to-face learning (Aktharsha Anisa 2011). Among these the most appropriate method suited to a group can be selected according to their own skills and requirements. Another effort in this direction done by IBM is the development of the IBM Learning Investment Council. For increasing learning at IBM, first of all the employees performance reports and other available reference materials are used that are usually web-based. This appropriates online transfer of information and also provides an access to individual to the material that is pertinent to their job and needs (IBMs learning transformation story 2004). It allows employees to learn at their own pace that in turn create interest among them and motivates them to learn according to their own suitability and abilities (John 2002). In addition to this, learning is also created from interaction, simulation or games that motivated individuals to contribute on real-life situations and endows them with an ability to practice specific competencies at their own speed (OKeeffe 2002). Another significant approach used at IBM for increasing learning is collaborative learning and class-room learning. The approach of IBM towards learning from its initiatives has significantly assisted in it transforming its history that was not possible without its timely learning initiatives (Dierkes, Antal, Child Nonaka 2003). From beginning, the company management was aware with the usefulness of organisational learning at workplace and this is the reason they tried to implement it by undertaking different efforts. The company motivated all its employees to focus on continuous learning so that their skills and abilities can be strengthened (Curado 2006). It was done with a realisation of learnings importance and its usefulness for a firm in the direction of attaining all its pre-determined business goals. With the realization of learnings importance IBM tried to integrate it with its business strategies so that all its efforts can be directed with continuous learning that in turn can provide its employees with an advantage to increase their abilities and skills from time-to-time or according to changes in market and customer needs. Conclusion With the help of above discussion of learning organisation, its benefits and use of learning by IBM it can be said that learning is a useful model for an organisation. Without learning it is not possible for a firm to develop its employees with all essential job-related competencies. Organisation learning at workplace encourages employees to strengthen their skills that in turn direct them towards performing their duties in a much more effective manner (OKeeffe 2002). The success of IBM demonstrates how important and useful organisational learning is at workplace if implemented appropriately. IBM learning initiatives evidences its importance and how it assisted it in transforming its image (Rae 2008). In present competitive environment organisational learning is highly useful as it assist organisations with an ability to develop its employees competencies and skills in accordance to their own requirements related to attaining business aims and objectives.

Going Back to Archaic Greece :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Going Back to Archaic Greece   Ã‚  Ã‚  Ã‚  Ã‚  The Amasis Painter seemed to lure me into his world while reading these works compiled by these very prolific writers. Or maybe it was the writers that brought me back to experience what they felt while studying these paintings and giving up their thoughts to question as they questioned others. In either case it has sparked my interest in this painter, and potter if you will. He combines a perfectionistic attitude with an imaginative flare that is subtle and refined, giving him that contrasting edge that one looks for in an artist. I would first like to start with a look at these artists status in the Athenian Greek world. How did they become artists and how did they live as artists? One might suspect that you need just to turn to the old adage of the â€Å"starving artist†, to get a good idea of what it was like, but I hardly think they were starving or even poor for that matter. Of course I wouldn’t suspect that they were very well off at what they were doing, but they probably didn’t do to bad. In fact I look at Pedley and what he says that, â€Å"vase painting †¦ is the product of private enterprise†(Pedly p 77). This gives me speculation that the vase painters in Archaic Greece might have been sufficiently paid for their services. I get a sense of secure ness of who he is and what he’s doing with his paintings and his pots for that matter. If he does do both it would cut out another hand in the trading deal that would no doubt increase the size of his share. Also by doing this he has total control over the whole making of the vase itself, which shows in the way he presents the figures spatially and sometimes even simply in his works Something that adds to that of course is competition between artists, especially between Exekias and Amasis. These two were the closest in style, and were probably the most sought after painters of their time. A specific vase by Exekias has Memnon with two African attendants naming one of them Amasis. One can conjecture that there stands a good chance that he may be speaking of his colleague. Whether this is derogative towards Amasis in some way, maybe through his heritage, who knows, it shows competition either way.

Creating My Own School Essay

The benefits of education on the individual person no doubt extend beyond economic effects. Jeremy Behrman and Nevzer Stacey cited that the effects of education â€Å"spread beyond direct economic effects (1). † As such is the case Behrman and Nevser adds, benefits â€Å"include a better way of taking care of ourselves and consequently creating a better society in which to live† (1). Based on this notion, it is important to make education available for everyone regardless of race, color, social status and gender or even physical condition. Education should be a right of everyone and no one should be denied of this right. However, the quality of education has been the focal point in the educational arguments. The report of the United States Government Accountability Office (GAO) cited that although teachers play an essential role in improving the students’ performance, the quality of education especially in areas where poverty is high, remains bad due to teachers’ lack of competency in the subject they teach (1). Thus it remains a burden of the government and of the society to establish schools that will cater to the increasing demand of a quality education. The No Child Left Behind Act was a response to this demand, yet it is clear that there is still a great demand for schools that would cater to the growing need of the society of a quality education for children. It is for this reason that I should like to introduce the Early College Communications (ECC) school which is designed to serve especially working class student and those with special cases. With highly competent teachers duly licensed by the states licensing board, the ECC provides quality education for grades 9-12 that would prepare students to college with a high level of competitiveness and a strong sense of achieving success in life. The school is deeply anchored on the government’s policy under No Child Left Behind Act (NCLBA) which emphasized on the qualification requirements for teachers. Under this act, the GAO report stated that states, districts, and schools are â€Å"responsible for ensuring that teacher meets these requirements† (1). The GAO also stated that the NCLBA â€Å"requires teachers of core academic subjects such as math and science be highly qualified†¦. † (1) The ECC proudly announces that it meets these requirements. The ECC’s philosophy of education is based on the principle that education is for everyone and that everyone deserves quality education. The ECC adopts a method of teaching based on Ramden’s (1992) distinctive ways of understanding teaching that is applicable to high school education wherein the teacher is seen as the organizer of student activity. Kate Ashcroft and Lorraine Foreman-Peck explained that in this method of teaching, the focus of the teaching and learning situation is on â€Å"what the student does† (69) and the role of the teacher is supervisory. In this case, as Ashcroft and Foreman-Peck pointed out, â€Å"the interest of teaching methods is now focused on ensuring that students learn† (69) and the teacher’s main concern is to motivate students â€Å"to be actively engaged† (69). With this method of teaching, the ECC management ensures that all students get quality education as we are implementing strict compliance for teachers to facilitate the student’s learning through motivating them to active and lively participation in the learning activities. As the school is committed to providing quality education, we have also implemented strict guidelines on the selection of teachers. Teachers were thoroughly screened if they have genuine interests in helping students learn regardless of their color, race, social status or physical condition. Thus, we are assuring everyone that the ECC is student friendly and we are very much concern all our student get quality education as they finished their term with us. For students with disabilities, that is, those belong to section two of the definition given by the Individuals with Disabilities Education act of 2004 (IDEA) cited by Roger Pierangelo and George Giuliani which held, (ii) Disorders not included. The term does not include learning problems that are primarily the result of visual, hearing, or motor disabilities, of mental retardation, of emotional disturbance, or of environmental, cultural, or economic disadvantage (1) Students with disabilities that do not include learning problems because of the reasons mentioned in the definition, we encourage them to enroll at ECC as we have highly competent teachers to handle this special class. However, we require students with disabilities to seek certification from the local educational agency whether they responds to scientific, research-based intervention as part of the evaluation procedures. With teachers’ genuine concerns on students with disabilities, their primary aim is to ensure that students with disabilities learn equally with other students. Furthermore, the school facilities are designed for the convenience of these special students. These teachers are licensed by the state to handle special classes and they are skilled in communicating with students with disabilities. Overall, the school is committed on preparing our students to become successful individual regardless of their color, race, social status, and physical condition. The student who could finish their term at ECC will have an early college credit because the school offers subjects that will provide them advantage when they go to college. Thus, with our commitment towards the future success in life of our students, and with efficient and highly qualified teachers we are confident we can lead our students to become competitive, success oriented and determined to achieve their dreams in life. For everyone out there, enroll now at Early Communication College and be assured of a quality education and of an exciting learning situation in the classroom. Work Cited Ashcroft, Kate & Foreman-Peck, Lorraine Managing Teaching and Learning in Further and Higher Education Great Britain: Routledge, 1994 Behrman, Jere R. & Stacey, Nevser The Social Benefits of Education USA: University of Michigan, 1997 â€Å"No Child Left Behind Act Improved Accessibility to Education’s Information† USA: The United States GAO, 2005 Pierangelo, Roger & Guiliani, George A. Teaching Students with Learning Disabilities USA: Corwin Press, 2008

How an Extended Response Item Can Enhance Learning

How an Extended Response Item Can Enhance Learning Extended response items have traditionally been called essay questions. An extended response item is an open-ended question that begins with some type of prompt. These questions allow students to write a response that arrives at a conclusion based on their specific knowledge of the topic. An extended response item takes considerable time and thought. It requires students not only to give an answer but also to explain the answer with as much in-depth detail as possible. In some cases, students not only have to give an answer and explain the answer, but they also have to show how they arrived at that answer. Teachers love extended response items because they require students to construct an in-depth response that proves mastery or lack thereof. Teachers can then utilize this information to reteach gap concepts or build upon individual student strengths. Extended response items require students to demonstrate a higher depth of knowledge than they would need on a multiple choice item. Guessing is almost completely eliminated with an extended response item.  A student either knows the information well enough to write about it or they do not. Extended response items also are a great way to assess and teach students grammar and writing. Students must be strong writers as an extended response item also tests a students ability to write coherently and grammatically correct. Extended response items require essential critical thinking skills. An essay, in a sense, is a riddle that students can solve using prior knowledge, making connections, and drawing conclusions.  This is an invaluable skill for any student to have. Those who can master it have a better chance of being successful academically.  Any student who can successfully solve problems and craft well-written explanations of their solutions will be at the top of their class.   Extended response items do have their shortcomings. They are not teacher friendly in that they are difficult to construct and score.  Extended response items take a lot of valuable time to develop and grade.  Additionally, they are difficult to score accurately.  It can become difficult for teachers to remain objective when scoring an extended response item. Each student has a completely different response, and teachers must read the entire response looking for evidence that proves mastery. For this reason, teachers must develop an accurate rubric and follow it when scoring any extended response item. An extended response assessment takes more time for students to complete than a multiple choice assessment.  Students must first organize the information and construct a plan before they can actually begin responding to the item.  This time-consuming process can take multiple class periods to complete depending on the specific nature of the item itself. Extended response items can be constructed in more than one way. It can be passage-based, meaning that students are provided with one or more passages on a specific topic. This information can help them formulate a more thoughtful response. The student must utilize evidence from the passages to formulate and validate their response on the extended response item.  The more traditional method is a straightforward, open-ended question on a topic or unit that has been covered in class.  Students are not given a passage to assist them in constructing a response but instead must draw from memory their direct knowledge on the topic. Teachers must remember that formulating a well written extended response is a skill in itself.  Though they can be a great assessment tool, teachers must be prepared to spend the time to teach students how to write a formidable essay.  This is not a skill that comes without hard work.  Teachers must provide students with the multiple skills that are required to write successfully including sentence and paragraph structure, using proper grammar, pre-writing activities, editing, and revising.  Teaching these skills must become part of the expected classroom routine for students to become proficient writers.

Interesting Persuasive Essay Topics for Teenagers

Interesting Persuasive Essay Topics for Teenagers Interesting Persuasive Essay Topics for Teenagers There are several things which make writing a persuasive (also called â€Å"argumentative†) essay a special task, and it is worth mentioning all of them. First of all, the word â€Å"persuasive† speaks for itself. Your main task is to persuade those who will read your essay that your point of view is correct. In order to do that, you should back up your idea with facts from reliable sources, because your point of view is not so authoritative to persuade people without citing well-known and established scientists, writers, or politicians. Study all available materials which can be used for your essay. Second, you have to believe in your point of view. If you try to persuade people something is true, but you dont believe in it yourself, chances are your words will sound insincere, and it will be easily noticeable. So, choose a topic that is rather debatable and choose a point of view that can be proven to be true. As you can see, choosing a topic is a rather difficult task. When choosing a topic, you should plan what you can write about and predict whether the choice is going to be successful. The easiest way to choose the topic for a persuasive essay is to think of your last argument with someone. What caused that argument? What did you disagree about? Or perhaps there is a certain stereotype and you would like to prove its not true. Anyway, there are plenty of debatable topics to choose from. If you are a teenager, you may have a feeling that your point of view somehow differs from adults point of view. This is called a generation gap and is typical of all people of different generations. Does your granny think the Internet is evil? Well, you have a great opportunity to prove shes wrong. What if shes right? Be ready to use strong arguments to persuade her. Use statistical data of recent researches, use quotes by people who are respected professionals in their particular sphere. Other topics you should consider include modern technology, video games, movies, books, contemporary art, and whatever you are interested in. After all, there is no better topic than the one you really like and know everything about it. Saying that all teenagers are the same would be so wrong. There is probably a teenager who is interested in ancient Indian literature. Why not? Now stop and think what makes you special. Use this priceless knowledge you have to write an essay. Writing an essay may be fun, but its a rather time-consuming task. Would you like us to help you? A team of skilled writers will provide you with an essay of high-quality. We do our best to make our customers satisfied with what we do. You can get a custom persuasive essay on any topic from our professional essay writing service.

Controlling Nestle Essay Example | Topics and Well Written Essays - 1000 words

Controlling Nestle - Essay Example Most of the attention is paid to the raw material prices easing in order to ensure that the major product categories will meet the financial targets this year. CEO Mr. Brabeck has noted that Nestle has a plan on how to deal with the higher input costs and this plan is working better than some other big food companies have. CEO predicted the increase of costs associated with the raw materials and had started raising the prices earlier and advanced the price increase in the beginning of the year. Such move has made it possible for Nestle to meet the financial targets. The increased prices have never been assumed as a competitive advantages, however, when the raw materials costs increase is predictable and inevitable, then the timely reaction can help to avoid the loss of customers and assure the sales level. Nestle did not only predict the potential cost increase, but has also timely reacted and gained the desired sales volume. One of the concerns CEO focused on was high division of financial operations - every country had its own financial system with managers making decision with freedom and choice of the most appropriate methods. Brabeck has centralized the financial activities and the whole structure became more controllable. The special attention is currently being paid to the creation of additional value for nutrition and wellness products. CEO has a clear vision of what products are desired by customers. The issue of extra weight is no longer the American problem and many people in Europe are struggling to become healthier and lose the weight. For this reason the wellness products are getting more and more popular. Nestle has managed to save enormous amount of money through acquisitions of the well-known brands. In addition, less money is invested into research and development of new products because the company has bought not only the brand name but the all operations with all specialists working for that particular acquired company. As it will be discussed further, acquisitions are the best cost saving investment opportunity that helps to control the spending and reduce the costs on research. What are some of the operating standards the CEO is implementing at Nestle Why are these standards effective or why not One of the key challenges of Nestle was to gain control over the decentralized structure - the country managers has freedom in everything starting with the purchasing and up to capital investments. From one side, it was very helpful from the marketing standpoint because local managers were more knowledgeable about the customer's preferences. From the other side, such system was highly inefficient - headquarters could not track the costs. First of all, the five global centers were established to control coffee and cocoa purchasing (Matlack 56). The information technology system was introduced to give managers data about the performance of other units. These standards are more effective because can be easier controlled and tracked. Matlack (56) provides the number Nestle recipe for Richer Margins: Streamlining operations (intensive costs savings through improvements in info tech and centralizing of activities), Strengthening key

Fahrenheit 451 is a comment on modern technology Essay

Fahrenheit 451 is a comment on modern technology - Essay Example The firemen in the novel are government employees who burn and destroy books (Beley 146). The story revolves around Montag’s struggle to appease his frustration for the conformist society he is part of and to resist the book-burning totalitarian regime (Monahan 54). One of the messages the author gives across is that the people are responsible themselves for the sorry state for affairs that they are in. Bradbury supports the idea that men should be self-thinkers and be able to understand what constitutes right and wrong rather than letting the government do the decision-making. He argues that this can be achieved by perusing of erudite texts that reflect upon the mistakes of the past and provide critical analysis of the different aspects of life like religion, politics etc. The author believes that the great value of books in our lives is to promote independent thinking and free thought (Piddock 66). The novel is a comment on modern technology. This notion is exemplified frequently at several places in the novel. One of the main ideologies of the book is that technology deprives individuals from indulging in activities like literary discourse, the thought process of reflection and promotion of individual consciousness. Bradbury has acutely portrayed a society that does not appreciate the worth of books. Firemen are actually book-burners, illustrating how technology has replaced literature from the lives of the common man. The novel paints a grave picture of the society where people drive fast, watch television day in and day out and listen to Seashell Radio sets. The symbolism associated with the use of these radio sets is the alienation of people. The author reveals in the book, â€Å"And in her ears the little Seashells, the thimble radios tamped tight, and an electronic ocean of sound, of music and talk and music and talking coming in (12).† The Seashell radios are an allusion to headphones now being used commonly in the modern world. In the novel,